Surf Coast based design studio, specialising in branding, graphic design and illustration

Bright, bold, colourful and thick. I create design and marketing solutions for breweries, the music industry, not-for-profits and small businesses.

Limited Beer Label Releases
31 for 31
Tech Life Balance
The Rapids
Hop Nation Brewing Co.
Sure Brewing Co.
Julien Baker Tour Poster
31 for 31
A Way From Home
Audio Karate
Ja Ja Ja
Riders Brew Co.

Brain dump

Recent ideas, musings, tutorials, design exploration and inspiration. Step inside the messy head of Secretly Swedish Design Co.

Dumb Fun: Zephyr

When one of my close mate’s had his first kid, I wanted to design them something special to celebrate the little dude’s arrival…


Let's work together

I’m always looking to work with new people on exciting projects – whether that’s in Melbourne or from further afield.

From bands to breweries, charities to record labels, small businesses to global megacorps, I’ve got over 13 years of experience and have heard “Can you make the logo bigger?” more times than I care to remember. And no, I won’t make the logo bigger – trust me, it’s the perfect size.

If you’d like to have a chat about working together, want to discuss a potential project, or just have a question, feel free to drop me a message.


Recent posts on the world’s second biggest time-sapping app…