The Rapids is a London based agency, that helps brands to develop their positioning, strategy and culture. This is achieved through workshops, referred to as Field Trips. In the words of The Rapids:
“We run Field Trips – fast, intense, no nonsense ten day experiences. Each is centred around collaboration and draw on proprietary tools and techniques optimised to
get you where you want to be, ready to seize opportunity, and quickly.”
Beyond a logo, The Rapids were lacking any real form of brand language, or visual identity. As a starting point for the brand, they wanted to develop a series of graphics, inpsired by their tone of voice and key propositions (their Field Trips), with an outdoorsy aesthetic.
The primary destination of these graphics would be apparel and promotional merchandise. However, they needed to be flexible enough, that they could be used across other brand channels, such as documents and social media.